FOR IMMEDIATE RELEASE
Contact: Marcy Lepine
Flowerbud.com
503.697.1790
marcy@flowerbud.com
August 2009 – For flowers that are fresh and beautiful as well as responsibly grown and delivered, look to Flowerbud.com. Since its inception in 1998, Flowerbud has employed an ingenious grower-to-consumer delivery system that maximizes conservation and minimizes waste. Now, Flowerbud.com embraces VeriFlora™ certification – the flower industry’s most highly regarded designation for flowers that are produced in an environmentally and socially sound manner. Many of Flowerbud.com’s most popular flowers are being sourced from VeriFlora Certified farms, and Flowerbud.com President and CEO Mark Hayes (a 30-year floral industry veteran) is actively encouraging all of Flowerbud.com's growers to seek certification. So go ahead and enjoy big bunches of blossoms guilt-free, knowing that Flowerbud.com is doing its part to keep the flower industry beautiful and to ensure that there will always be more where those came from.
Flowerbud has long been attuned to sustainable business practices. Here are some of the company’s green points of difference – old and new:
Flowerbud.com flowers can be ordered at www.flowerbud.com. Floral varieties sourced from VeriFlora Certified farms include tulips, irises, and lilies, as well as exclusive Quito Collection Mixed Bouquets.
For images, additional information or to order flowers for editorial use, please contact: Marcy Lepine (503)697-1790 or marcy@flowerbud.com
Contact: Marcy Lepine
Flowerbud.com
503.697.1790
marcy@flowerbud.com
Green Just Got Greener
Flowerbud.com Offers VeriFlora-Certified Flower Market
Flowerbud.com Offers VeriFlora-Certified Flower Market
August 2009 – For flowers that are fresh and beautiful as well as responsibly grown and delivered, look to Flowerbud.com. Since its inception in 1998, Flowerbud has employed an ingenious grower-to-consumer delivery system that maximizes conservation and minimizes waste. Now, Flowerbud.com embraces VeriFlora™ certification – the flower industry’s most highly regarded designation for flowers that are produced in an environmentally and socially sound manner. Many of Flowerbud.com’s most popular flowers are being sourced from VeriFlora Certified farms, and Flowerbud.com President and CEO Mark Hayes (a 30-year floral industry veteran) is actively encouraging all of Flowerbud.com's growers to seek certification. So go ahead and enjoy big bunches of blossoms guilt-free, knowing that Flowerbud.com is doing its part to keep the flower industry beautiful and to ensure that there will always be more where those came from.
Flowerbud has long been attuned to sustainable business practices. Here are some of the company’s green points of difference – old and new:
- VeriFlora Certified – Thanks to clear markings on product pages and a dedicated section on the Flowerbud site, VeriFlora certified flowers are easy to identify and locate. Currently, 35% of Flowerbud’s total offerings are VeriFlora certified, and Hayes plans to increase that number to 70% or better in the next five years.
- Wedding Bouquet Collection – Offered in red, orange, yellow or white, our Wedding Bouquet Collections offer exquisite, hand-tied Ecuadorian bouquets for the bride and four bridesmaids; in addition, there are four boutonnieres.
- Direct Delivery – Hayes pioneered an overnight delivery system that takes fresh-cut flowers directly from the grower to the consumer, eliminating the need for wasteful storage, coolers, and trucking along with the middlemen. Of course, online shopping also helps reduce greenhouse gas emissions, eliminating an extra trip to the store.
- Packaging – Distinctive and carefully constructed to safeguard their precious cargo, Flowerbud.com’s stunning boxes are produced with a combination of recycled materials and unused tree portions that would otherwise go to waste. They are 100% recyclable.
- Smart Vase Options – Rather than automatically including a "free" vase with each order, Flowerbud gives customers a choice, allowing those who don't need another cheap vase to avoid the waste. Those who do need a vase can order Flowerbud's signature acrylic vase, which is as good-looking as it is sturdy, and likely to be re-used.
- Longer Lifespan – Because Flowerbud.com ships flowers in bud form, direct from the grower, and the day after they’re cut (having chilled and hydrated them before transport), they live and look beautiful considerably longer than flowers purchased from traditional florists.
- Supporting US Growers – Ninety-five percent of Flowerbud flowers are grown on U.S. farms.
- Conscientious Shipping – Flowerbud.com exclusively uses Federal Express, an environmentally conscientious shipper, as its delivery partner. With its development of the first medium-duty hybrid truck, alternative fuel fleet, efficient route planning systems, membership in the EPA’s “SmartWay” Transport Initiative, research and planning for optimum efficiency aircraft, installation of massive community-benefiting solar panels on company facilities, use of renewable energy in 520 branches, constant evaluation of the environmental impact of its packaging, exemplary recycling programs, and numerous environmental awards, Federal Express is a recognized leader in corporate responsibility.
Flowerbud.com flowers can be ordered at www.flowerbud.com. Floral varieties sourced from VeriFlora Certified farms include tulips, irises, and lilies, as well as exclusive Quito Collection Mixed Bouquets.
For images, additional information or to order flowers for editorial use, please contact: Marcy Lepine (503)697-1790 or marcy@flowerbud.com
