FOR IMMEDIATE RELEASE
Contact: Marcy Lepine
Flowerbud.com
503.697.1790
marcy@flowerbud.com
Lake Oswego, Ore. — May 3, 2005 — Mother’s Day, come out smelling like a rose with tips for selecting, displaying and extending the life of your Mother’s Day blooms from 30-year flower-industry and horticulture veteran and Flowerbud.com CEO and President, Mark Hayes.
Selection
Buy in Bud Form – Look for a flower resource, like Flowerbud.com, that will overnight flowers in bud form the day they’re picked so Mom gets to experience their entire lifespan. It is always best to use caution and have a good understanding of your immediate flower needs when purchasing from most store-front florists and corner shops where alluring, fully-opened flowers have been in transit for days and are often already as much as 80-90% of the way through their lifespan.
Display
Let Her Use a Vase She Loves – Most Moms have a vase that has special meaning for them. If you know this is the case, send just a gorgeous, densely packed bunch of flowers (Flowerbud.com sends “grower’s bunches,” much larger than the average bunch) without the vase (at Flowerbud.com, the vase purchase is always optional).
Encourage Her Creative Side – If she doesn’t have a special vase, Mom might still enjoy the fun of choosing a container from around the house and arranging her beautiful stems in it. The average house is full of containers that make an interesting vase, such as mason jars, water pitchers, ice buckets or tea pots. If it can hold water, it can hold flowers.
Care
Make Sure Mom Can Get at Those Ends – Send flowers out-of-the-vase. Not only does Mom experience the thrill of opening an old-fashioned box of flowers rather than a pre-done arrangement, but the sans-vase presentation gives her the chance to cut off the ends before putting them in fresh water, without worry of disrupting the arrangement. Cutting a fresh end on flower stems, often more than once, is vital to elongating their lifespan.
She Probably Already Knows that Cleanliness is Key – Make sure she starts with a clean vase, cuts away all leaves on the flower stems that will fall below the water line and uses the flower “food” that comes with the flowers, which is actually an anti-bacterial agent. Dead leaves and dirty water cause bacteria that will shorten the life of flowers.
Keep Up the Good Work – If Mom takes the time to cut new ends and refresh the water every 3 days or so, she’ll get a good 7-10 day run out of those precious flowers from her pride and joy.
About Flowerbud.com Founded in 1999, Flowerbud.com is an Oregon-based online flower company that partners with the nation's top growers to offer premium flowers of unsurpassed beauty and freshness. The company delivers handpicked flowers that arrive fresh within 24 hours of harvest by the grower. For more information, or to place an order, please visit www.flowerbud.com or call 1-877-524-5400.
Contact: Marcy Lepine
Flowerbud.com
503.697.1790
marcy@flowerbud.com
The How-To’s of Mother’s Day Flowers
A Flower Industry Vet Makes Sure Mom Gets the Most Out of Her Bouquet
A Flower Industry Vet Makes Sure Mom Gets the Most Out of Her Bouquet
Lake Oswego, Ore. — May 3, 2005 — Mother’s Day, come out smelling like a rose with tips for selecting, displaying and extending the life of your Mother’s Day blooms from 30-year flower-industry and horticulture veteran and Flowerbud.com CEO and President, Mark Hayes.
Selection
Buy in Bud Form – Look for a flower resource, like Flowerbud.com, that will overnight flowers in bud form the day they’re picked so Mom gets to experience their entire lifespan. It is always best to use caution and have a good understanding of your immediate flower needs when purchasing from most store-front florists and corner shops where alluring, fully-opened flowers have been in transit for days and are often already as much as 80-90% of the way through their lifespan.
Display
Let Her Use a Vase She Loves – Most Moms have a vase that has special meaning for them. If you know this is the case, send just a gorgeous, densely packed bunch of flowers (Flowerbud.com sends “grower’s bunches,” much larger than the average bunch) without the vase (at Flowerbud.com, the vase purchase is always optional).
Encourage Her Creative Side – If she doesn’t have a special vase, Mom might still enjoy the fun of choosing a container from around the house and arranging her beautiful stems in it. The average house is full of containers that make an interesting vase, such as mason jars, water pitchers, ice buckets or tea pots. If it can hold water, it can hold flowers.
Care
Make Sure Mom Can Get at Those Ends – Send flowers out-of-the-vase. Not only does Mom experience the thrill of opening an old-fashioned box of flowers rather than a pre-done arrangement, but the sans-vase presentation gives her the chance to cut off the ends before putting them in fresh water, without worry of disrupting the arrangement. Cutting a fresh end on flower stems, often more than once, is vital to elongating their lifespan.
She Probably Already Knows that Cleanliness is Key – Make sure she starts with a clean vase, cuts away all leaves on the flower stems that will fall below the water line and uses the flower “food” that comes with the flowers, which is actually an anti-bacterial agent. Dead leaves and dirty water cause bacteria that will shorten the life of flowers.
Keep Up the Good Work – If Mom takes the time to cut new ends and refresh the water every 3 days or so, she’ll get a good 7-10 day run out of those precious flowers from her pride and joy.
About Flowerbud.com Founded in 1999, Flowerbud.com is an Oregon-based online flower company that partners with the nation's top growers to offer premium flowers of unsurpassed beauty and freshness. The company delivers handpicked flowers that arrive fresh within 24 hours of harvest by the grower. For more information, or to place an order, please visit www.flowerbud.com or call 1-877-524-5400.
